active
watermark over content
product screens
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about the product
Betway is a leading global online betting platform offering sports betting, casino games, poker, and bingo. Founded in 2006, it operates from Malta with licenses in multiple countries, providing betting experience for millions of users.
key problems
From:
End-to-end customer journey: High customer drop off rates at various points
Acquisition customer journey: lack of content continuity
End-to-end customer journey: Inconsistent and not accessible user interface
key objectives
With:
In depth customer and market research and discovery, for an updated customer-centric journey
Keeping specific acquisition tools like the "Welcome Offer" throughout the whole acquisition journey
New design system, accessible and consistent user interface kit
key results
To:
Expected decrease in the customer drop off rates in Q2 of 2025
Expected increase in successful registrations and first deposit
Consistent user interface that will engage and guide the users in their betting journey
my role(s)
Product Design (UX/UI)
tools and methodologies
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Figma
FigJam
Miro
Jira
Userlytics
Agile
Kanban
product (design) workflow
Research and customer discovery
Ideate and define
Design
Test
Deliver
Iterate
Research and customer discovery
Ideate and define
Design
Test
Deliver
Iterate
project highlights / milestones

Competitor research and analysis

Research plan and expectations draft created

Competitor analysis on both high, and low level of their solutions

Data collected and structured

Premium UX Template for Framer

Competitor research and analysis

Research plan and expectations draft created

Competitor analysis on both high, and low level of their solutions

Data collected and structured

Premium UX Template for Framer

Competitor research and analysis

Research plan and expectations draft created

Competitor analysis on both high, and low level of their solutions

Data collected and structured

Premium UX Template for Framer

Customer research usability study

Usability study done by moderated and unmoderated usability testing

Conducted multiple customer interviews

Affinity mapping and customer journey diagram creation

Premium UX Template for Framer

Customer research usability study

Usability study done by moderated and unmoderated usability testing

Conducted multiple customer interviews

Affinity mapping and customer journey diagram creation

Premium UX Template for Framer

Customer research and discovery

Usability study done by moderated and unmoderated usability testing

Conducted multiple customer interviews

Affinity mapping and insights patterns discovery

Premium UX Template for Framer

'Welcome Offer' new customer journey

In depth competitor analysis on their welcome offer journey solution

Low fidelity wireframes and prototyping on the initial drafts of the new 'Betway welcome offer joruney"

Multiple workshops conducted on finalizing the new journey before moving on the final UI

Premium UX Template for Framer

'Welcome Offer' new customer journey

In depth competitor analysis on their welcome offer journey solution

Low fidelity wireframes and prototyping on the initial drafts of the new 'Betway welcome offer joruney"

Multiple workshops conducted on finalizing the new journey before moving on the final UI

Premium UX Template for Framer

Welcome Offer new customer journey

In depth competitor analysis on their welcome offer journey solution

Low fidelity wireframes and prototyping on the initial drafts of the new 'Betway welcome offer joruney"

Multiple workshops conducted on finalizing the new journey before moving on the final UI

Premium UX Template for Framer

Acquisition: Registration redesign (mobile first)

Research on market trends and in depth registration flow competitor analysis

Multiple workshops conducted on finalizing the new journey before moving on to the final UI

New registration design, following the newly build Design System

Premium UX Template for Framer

Acquisition: Registration redesign (mobile first)

Research on market trends and in depth registration flow competitor analysis

Multiple workshops conducted on finalizing the new journey before moving on to the final UI

New registration design, following the newly build Design System

Premium UX Template for Framer

Acquisition: Registration redesign

Research on market trends and in depth registration flow competitor analysis

Multiple workshops conducted on finalizing the new journey before moving on to the final UI

New registration design, following the newly build Design System

Premium UX Template for Framer

Retention: Promotions application redesign (mobile first)

Update the existing promotions application on: IA level, feature and component level

Added features like promotion filtering and content personalization

Improved the usability and ensured UI consistency with the platform.

Premium UX Template for Framer

Retention: Promotions application redesign (mobile first)

Update the existing promotions application on: IA level, feature and component level

Added features like promotion filtering and content personalization

Improved the usability and ensured UI consistency with the platform.

Premium UX Template for Framer

Retention: Promotions application redesign

Update the existing promotions application on: IA level, feature and component level

Added features like promotion filtering and content personalization

Improved the usability and ensured UI consistency with the platform.

Premium UX Template for Framer

Design system

New Design System was build, following the platform branding

Figma to Code sync (Variables to code)

Achieved consistency: Ensured a unified look and feel across all platforms and products.

Premium UX Template for Framer

Design system

New Design System was build, following the platform branding

Figma to Code sync (Variables to code)

Achieved consistency: Ensured a unified look and feel across all platforms and products.

Premium UX Template for Framer

Design system

New Design System was build, following the platform branding

Figma to Code sync (Variables to code)

Achieved consistency: Ensured a unified look and feel across all platforms and products.

Premium UX Template for Framer
summary
Betway was my first assignment after I joined Symphony Solutions as a Senior Product Designer. Despite the seniority of my role and the palette of industries that I have worked in, it was my first time working for a online betting platform in the betting industry. That fact was my biggest challenge, but by doing in depth market and customer research and discovery, it became my strength. I spent a lot of time understanding the industry standards, the business and product needs, and translating them all into seamless customer journey serving the end-user needs. Working completely remotely with teammates from all around the globe was super fun. I enjoyed every bit of it!

Let's elevate your product!

Schedule a call with Viktor R.
Viktor Ristevski
Senior Product Designer,
Product Owner

Contact me

Designer by Viktor Ristevski @ 2025

Let's elevate your product!

Schedule a call with Viktor R.
Viktor Ristevski
Senior Product Designer,
Product Owner

Contact me

Designer by Viktor Ristevski @ 2025

Let's elevate your product!

Schedule a call with Viktor R.
Viktor Ristevski
Senior Product Designer,
Product Owner

Contact me

Designer by Viktor Ristevski @ 2025